The Nudge is the digital advisor you trust with your social life
We’re the first AI-powered agent that Gen Z and Millennials let proactively text them like a friend, plan their free time, and book things for them.

Combining proprietary AI and human curation, we help locals find things to do in their home city.
ceramicsHere's your plan...
We’re one of Fast Company’s Most Innovative Social Companies of 2024.
Alongside Snap, WhatsApp and Pinterest.
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See the full list
We believe technology should make life easy good.
The Nudge was founded by 2 siblings who realized humans are less happy today than before the internet existed, and are on a mission to help people do things in real life.
Running mission
Our team
Meet the team and watch a Nudge Plan they've made!
John
John, CEO
The Lost Coast
Sarah
Sarah, COO
Sierraville Weekend Getaway
Kari
Kari, Head of Content
Backpacking in Big Pine
Morgan
Morgan, Head of Marketing
Dinner Party on a Rooftop Farm
Hallie
Hallie, Content Director
13 Waterfall Hike and Warm Springs Pool Getaway
Jin
Jin, Engineer
Handmade Pasta and a Hole in the Wall Coffee Spot
Ary
Ary, Senior Engineer
Flaming Sushi & Private Karaoke
Mars
Mars, Product Designer
Post Work Paint and Sip
Chris
Chris, Senior Engineer
A San Mateo Daytrip
Kawaiala
Kawaiala, Content Strategist
Garden and Teahouse in Old Town